Freaktoyz Rebranding

Project / Identity Design, Freaktoyz Brief / Create a new identity design system and branding for Freaktoyz that makes them stand out, relate more to their values, and become more recognizable. Solution / For this project I had to act like I was working with Freaktoyz as an actual client to be part of a complex logo design process. Creating the marks, I researched the brand's values, target audience, logos that feel similar, and competitors. I was heavily influenced by the era of the toys that they sell from the '80s and '90s. Finally creating 5 distinguished logos for a wide variety of options. Then with the second half of the project, I had to move on with one logo and bring it to life with Freaktoyz's social media, website, business cards, and apparel. Involvement / Art Direction, design, ideation

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