Vara
Project / Packaging Design, Vara Brief / Create a strong brand presence across a product line through a series of different packaging consisting of five different items. For this project, I created Vara, an oral hygiene brand designed for women aged 18–24. My goal was to bring the aesthetic and appeal of modern makeup products into the oral care space—clean, minimal, colorful, and stylish. The packaging is designed to elevate and unify the user’s daily and nightly routines, making them feel more consistent and cool. The product line includes a toothbrush, mouthwash, floss, mouthwash mints, and toothpaste. Involvement / Art direction, copywriting, design, ideation
