Evolution of the Honda Civic

Project / Information Design, Honda Brief / Create an informational timeline for a specific target audience. Solution / I first researched how Gen Z males are attracted to design and information. Finding that most things have bright colors, minimalism, and whitespace. Also researching about what types of cars Gen Z is into I found out that Asian cars are popular at the moment. Creating a series of banners that would be displayed at Honda talking about the evolution of the Civic I took all of these things in mind. Each banner had a clear hierarchy with bright colors that still fit the car aesthetic. Involvement / Art direction, design, ideation,