Warrior Ad Campaign

Project / Advertising Design, Warrior Brief / Create 3 8.5 by 11 ads that stand out from previous advertising, and advertising from competitors. One will be a slogan, the second will be image-dominant, and the third will be type-dominant. Solution / I created this ad campaign using Warrior's name associating it with fighting as a knight in battle. Copywriting the slogan "Become a Warrior", inspiring hockey players that want to do great. The second shows one of Warrior's gloves talking about how strong and durable they are. Showing the aspect where a knight in armor could wear it. The third tells the story of how strong and durable the sticks are referencing Excalibar. Involvement / Art Direction, design, ideation, copywriting