Malu Branding

Project / Identity Design Brief / Brand and create a fictional company. Solution / I created a spearfishing and diving brand called Malu that opposes modern-day commercial fishing that is harmful to the ecosystem. Malu means protection and shield in the Polynesian language. Creating logos for a wide variety of directions and choosing one to push the brand forward by making apparel, an exterior and interior of their store, and a brand guideline book. Involvement / Art direction, design, ideation

sketches of concepts

Malu's design concept in different styles of logos

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